Haldiram's Prabhuji, a reputed brand in the FMCG market underwent a rebranding and came to be known as
Prabhuji - From the House of Haldiram's.
Acting as Haldiram's Digital Agency, the envisioned chore was to utilize top-notch display ads on Facebook around festivals and occasions to induce buying behavior from the end user. Google as a platform was chosen to tap into the search intent of users and showcase relevant ads accordingly.
The core foundation of the e-commerce website (www.haldiramprabhuji.com) was devised on a strong SEO approach, good user experience and innovative ideas.
Within first 4 months of launching the new website, we generated over 40,000 visitors on the website. Compelling strategies and topical content were the keys on the digital front and audience engagement was the major motive.
Haldiram Prabhuji's online sales increased by 86% while the organic traffic to the website elevated by 116%. Visual rich carousel ads along with dynamic display ads, and remarketing campaigns largely focused targeting people based on their online buying behavior. This brought about a colossal drive in website traffic and sale inducing repeat purchase.
Thus, the digital campaigns for Prabhuji leveraged on the concept of festival consumerization. Attractive offers, combo packs and deals were a strategic fit showcasing a trajectorial increase in sales by around 40%.
Team Digitale's efficient digital implication through mediums like interactive website, social branding, content strategy, comprehensive online campaigns and proper audience segmentation assisted the brand to unlock maximum potential on the digital front.
